There is something incredibly synergistic about designer Minna Hepburn's work... Her adult collection (especially her spring/summer collection) takes me back to childhood summers. And her new collection of simply gorgeous children's wear named after her daughter Kristiina pleads "can I have that in adult size please?" It's been getting rave reviews and any little girl would be so lucky to romp around in one of her dresses. No doubt, her family, her life, and her little ones are inspiration all entwined and she's been gracious enough to let us peek into her "Creative Life" today. Thank you Minna!
Tell us a little bit about yourself, your background, and how you got started in fashion and apparel design... I was born in Finland, near the Russian border in a small town called Joensuu. I moved to London 10 years ago when I met a lovely Canadian guy, now my husband, Michael.
I initially studied International Affairs at Kings College London. The course was called War Studies, which in retrospect seem likes an odd choice giving my present career in Fashion!
I started my women's wear label called Minna while taking some time off and having my daughter Kristiina. It was initially a small collection tops that I got made locally. This was just meant to be a small lifestyle business but it soon started gaining a momentum when I managed to get my designs into high end boutique and they flew off the shelves. I realised that there might be more to this and decided to concentrate and work full-time to get the business up and running.
The women's wear collection really took off when we moved to London and showed it at the London Fashion Week.
Since then, it has been stocked at the best boutiques in London, Anthropology and I am now exporting to 6 countries. My designs have been featured in magazines such as Elle, Vogue, Easy Living, National Geography and Cosmopolitan.
This has all happened while moving and renovating houses and having my son Hayden. I can’t say I have been bored lately!
How did Kristiina start?
My daughter Kristiina is now 4-years old and she has been the inspiration to my children's range. The children's range has been a labour of love and I have been thinking about cute designs that would work on little girls for a some time now. It’s is important that the kids range will complement my women's range and I feel like I have succeeded.